Wednesday, October 16, 2013

Dumping of Advertising Phamlets and Brochures



They left these on your gates and they left these on the car wind screen. They also dumped these in your letterbox (even though when the letterboxes were locked and only allowed authorised access . These were referring to the advertising pamphlets from tuition centres, real-estate, re-sales car, loan/financial and insurance agencies, developers as well as food catering companies. 

They can be quite a nuisance especially when there was no rubbish bin in sight. Moreover, many of these advertisement would not turn out to be true when you contacted them. In an example of the used car advertisement that stated, "we want to buy your car and are willing to offer higher than market price." However, a call to them turned out to be untrue.

Some recipients may find these advertisements useful especially if it is relating to new services or facilities within the community while many may not welcome them.

Firstly, there was a cost to printing these pamphlets which a huge percentages of them will likely to end up in the bins or as litter. The conversion/hit rate was likely to be low. Then there was the cost of distribution. 

Thirdly, it created a sentiment of "spam" and reduced the credibility of the advertisers. On many occasion, the intended messages may not get across and could damage the brand of the advertisers. Forthly, it created litters and was not environmentally friendly. 

However, it was necessary  in the absence of any more effective means, for these advertisers to reach out to the community and every single households or members of the household. This had direct correlation to their business and livelihood.

Why couldn't we provide a proper way for them to put these brochures or leaflets so that people who need them can have access? A common place where both the advertisers and community can access conveniently to each other. 

A place where the advertisers can put their leaflets and brochures where the community have good knowledge and easy access when they needed them. This will reduce the printing and distribution cost of the service providers and increase their effectiveness. Part of this saving can be diverted to enable this storage. Win-win situation or was I too naive? Maybe neither or both.

I was just irritated by the physical "spamming" but was not sure what I can do to change the situation. However, I was sure that such occurrence will never happen in some "higher class" estate.





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